Multi-Dimensional Color Science
- Dynamic Finishes:Mica + Synthetic Fluorphlogopite + Borosilicates create light-refracting layers – from satin sheens to metallic flashes and glitter sparkle.
- Pure Pigmentation:Iron Oxides (CI 77491/99), Ultramarines (CI 77007), and Ferric Ferrocyanide (CI 77510) ensure high-color payoff without chalkiness.
- Complex Undertones:Manganese Violet (CI 77742) and synthetic lakes (e.g., CI 42090) add nuanced depth for artistic, buildable looks.
Engineered Application Experience
- Zero-Tug Blendability:Dimethicone + Diisostearyl Malate + Cetyl Ethylhexanoate form a silky-slip network that allows shadows to glide without pulling eyelids.
- Weightless Adhesion:Trimethylsiloxysilicate + Magnesium Myristate act as "invisible anchors" – locking pigment to skin while resisting fallout.
- Cream-Powder Hybrid Feel:Boron Nitride + Synthetic Wax mimic the plushness of creams with the ease of powder.
Longevity Through Material Science
- Sweat/Oil Resistance:Trimethylsiloxysilicate creates a water-repellent barrier, while Silica + Kaolin absorb sebum.
- Flexible Film-Forming:Polymethylsilsesquioxane + Dimethicone Crosspolymers allow the shadow to move with facial expressions without cracking.
- Anti-Fading Tech:Triethoxycaprylylsilane surface-treats pigments to resist oxidation and color shift over wear.
Skin-Intelligent Formulation
- Delicate Eye Area Compatibility:Absence of fragrance/alcohol + Phenoxyethanol at safe concentrations (often ≤1%) reduce irritation triggers.
- Barrier Support:Tocopheryl Acetate (Vitamin E) + Caprylic/Capric Triglycerides provide antioxidant protection and lipid replenishment.
- Breathable Wear:Kaolin + Nylon-12 ensure controlled matteness without desiccating thin eyelid skin.
Creative Empowerment
- Texture Play:From velvet mattes (Talc + Silica) to wet-look foils (Bismuth Oxychloride), the range enables tactile experimentation.
- Layering Intelligence:Low levels of Isododecane (volatile solvent) allow seamless gradient builds without patchiness.
- Universal Base Adaptability:Balanced emolliency (Caprylyl Glycol) works with both oily and dry lid chemistries.
The Deeper Value Proposition
- These shadows represent "Eastern-Western Hybrid Formulation" – merging European silicone tech (e.g., Evonik’s Trimethylsiloxysilicate) with Japanese texture philosophy (Boron Nitride’s feather-softness) and Chinese consumer-centric tweaks (high shimmer without heavy glitter).
It’s not just makeup but:
- Emotional Reward (vibrant colors that stay true)
- Practical Reliability (no midday touch-ups)
- For the price point, the use of niche ingredients like Tridecyl Trimellitate (a plasticizer typically in luxury brands) reveals a commitment to performance democratization.
Note: Those sensitive to talc/bismuth should check individual shades, but overall, this is thoughtfully crafted color chemistry.